Anderson Energy Projects Case Study

Anderson Energy Projects is a home insulation company based in the UK. The company was facing challenges in establishing a strong online presence and reaching out to its target audience. The company needed to improve its online visibility and needed assistance in launching, branding, web design, building backlinks and improving its domain authority (DA) rating.

To help with these challenges, Anderson Energy Projects approached iNeedleads, a digital marketing agency specializing in lead generation and online marketing. iNeedleads worked closely with Anderson Energy Projects to create a comprehensive online marketing strategy.

First, iNeedleads helped with the launch of the company's website, www.andersonenergyprojects.com. The website was designed with a modern and professional look that reflected the company's brand and services. The website was user-friendly, easy to navigate and had all the information that potential customers might need.

Next, iNeedleads worked on building backlinks for the website. Backlinks are links from other websites that point to your website. iNeedleads identified high-quality websites in the home insulation industry and reached out to them for backlinks. This helped to increase the website's credibility and authority in the eyes of search engines like Google.

iNeedleads also helped with the branding of Anderson Energy Projects. The company was given a new logo and a tagline that accurately represented its services. The branding was consistent across all the company's marketing materials, including the website and social media profiles.

Finally, iNeedleads helped to improve Anderson Energy Projects' DA rating. Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine results pages (SERPs). iNeedleads implemented several SEO strategies, including keyword optimization, content creation, and link building, to improve Anderson Energy Projects' DA rating.

The result was a significant increase in the company's online visibility and a higher DA rating. The company's website now ranks on the first page of Google for local home insulation search queries, which has led to an increase in website traffic and enquiries.

In conclusion, iNeedleads helped Anderson Energy Projects to establish a strong online presence and reach out to its target audience. The comprehensive online marketing strategy implemented by iNeedleads has led to a significant increase in the company's online visibility and has helped the company to achieve its goals.